Hoyas are a diverse and interesting plant family with thousands of known varieties with seemingly infinite leaf shapes and colors (including pink). They are one of the few houseplants to produce beautiful flower clusters that have a sweet scent. Hoyas are also easy-peasy to grow if you have a high light place for them!

LIGHT​: Hoya love light! The brighter the light the better for these guys. They are tolerant of medium light conditions, but will have more growth and color in variegated varieties in brighter light.

HUMIDITY​: Hoyas also love humidity (especially for rooting), but do just fine in normal household humidity.

WATERING​: Because of their succulent leaves, allow hoyas to dry out between waterings. They won’t give you any obvious signs of needing water, but new growth will start to dry out if it’s gone too long without water. Underwatering, however, is better than overwatering as these plants can be sensitive to too much water.

PROPAGATION:​ ​Hoyas can be propagated with stem cutting rooted in water, soil or sphagnum moss. They are slow to root, however. Providing a higher humidity environment, like in a plastic or glass covering or in a propagation box, can help speed up the process.


  • Hoyas aren’t particularly heavy feeders, but do benefit from fertilizing with a balanced water-soluble fertilizer like fish emulsion or Superthrive during the growing season.
  • Trimming hoyas can encourage more growth and a bushier look. Keep in mind they are moderate to slow growers so it may take some time for new growth to occur.
  • Hoyas love to climb and will reach for the closest thing to climb. Eventually the new vine will fall for a trailing plant, or you can stake it up on a pole and let it climb.
  • Hoyas are known for their beautiful and fragrant spring/summer flowers. After the flowers are spent, don’t cut the stalk all the way back. The plant will bloom again from the same place, so cutting it off will inhibit future blooming.
  • Hoyas are safe for pets.